The massively multiplayer online (MMO) games are among the most popular online games.
Some of the most common online games are massively multiplayer online (MMO), board, real-time strategy (RTS), simulation, first-person shooter, action and adventure, arcade, sports, puzzle, and casino games. We can find many types of online games with different characteristics. To fill this gap, the objective of the present study is to gather preliminary information that will help deepen the personalization of gameful design elements in online gaming. There is an open research niche regarding relationships between users and their preferences when interacting with gameful environments (in which specific game design elements are used) beyond a primary player taxonomy. Therefore, despite the preliminary findings of these works, this scope has not been explored in depth yet. Nevertheless, how gameful interactions can be personalized and which factors can be used in online gaming are still largely unexplored. Researchers have been conducting initial studies regarding a diverse set of dimensions for personalization, such as personality, gender, persuadability, and player types and design elements. Some basic elements must be taken into account before designing a personalized gameful experience: defining the user profile, the content, and the functionality, as well the interface elements.
To create actual long-term behavior change, the entire gameful system should be designed to meet the needs of each user in consequence, early long-term studies are being carried out to investigate this topic further (e.g., ). This approach offers users system-tailored content and services, developing content and functionality for each need based on the user’s characteristics. It requires a dynamic adaptation to the user’s behaviors in response to any situation. Personalizing gameful systems to each user is important because personalized interactive systems are more effective than one-size-fits-all approaches.
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